16 Feb

Flushing out your website. A couple of helpful tips on what consumers think

Lorelle on WordPress

Prove it campaign by LorelleWhat makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust?

I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The answers are all over the map but usually boil down to these:

  • Too many ads or advertising in general.
  • Little or no original content.
  • Too much design and too little content.
  • No clear indication about the purpose of the site.
  • Comments are closed.
  • Hard to read.
  • Looks spammy.
  • You just know.

It’s the last one that intrigues me the most. People just know when they are being fooled. They instinctively know without many clues whether or not they can trust that person, business, or site.

Yet, they ignore that instinctive message time and time again…

View original post 3,338 more words

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